ewg.org Overview
Alexa Rank
24,055
Daily Pageviews per Visitor
3.4
Daily Time on Site
3:60
Bounce Rate
44.1%
Search Traffic
58.2%
Total Sites Linking In
13,171
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
66.3% |
|
Canada |
5.7% |
|
India |
5.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
6,797 |
|
Canada |
6,600 |
|
India |
77,019 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ewg skin deep |
3.24% |
|
ewg |
2.41% |
|
dirty dozen |
1.63% |
|
environmental working group dirty dozen |
1.59% |
|
environmental working group |
1.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 26,632 | |
| 72,728 | |
| 32,463 | |
| 314,768 | |
| 101,626 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 3,536 | 39 | |
| 865 | 2 | |
| 507 | 131 | |
| 91 | 52 | |
| 50 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
environmental protection agency |
889 | 68 |
|
drinking water |
1,054 | 61 |
|
environmental working groups |
1,058 | 56 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
ceramide np |
31 | 15 |
|
helianthus annuus (sunflower) seed oil for skin |
29 | 8 |
|
caprylic/capric triglyceride incidecoder |
29 | 6 |
|
stearyl alcohol for skin |
28 | 7 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
inci |
52 | 37 |
|
coconut oil inci name |
51 | 13 |
|
matrixyl 3000 |
57 | 28 |
|
ceramide np |
46 | 15 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
retinyl palmitate vs retinol |
30 | 64 |
|
what cosmetic purpose is ethyl acetate used for? |
22 | 20 |
|
mineral vs chemical sunscreen |
21 | 57 |
|
cosmetic ingredient review |
20 | 25 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
northshore utility district |
27 | 1.44% |
|
soft scrub with bleach |
23 | 2.42% |
|
bullfrog sunscreen |
28 | 1.25% |
|
cerave baby sunscreen |
17 | 3.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 83.3% | |
| 83.1% | |
| 71.9% | |
| 58.2% | |
| 33.4% |
| Website | Referral Sites |
|---|---|
| 13.2 k | |
| 1.2 k | |
| 594 | |
| 549 | |
| 275 |
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