patagonia.com.au Overview
Alexa Rank
135,479
Daily Pageviews per Visitor
4.1
Daily Time on Site
3:29
Bounce Rate
38.0%
Search Traffic
40.3%
Total Sites Linking In
184
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
46.7% |
|
India |
11.6% |
|
United States |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
2,954 |
|
India |
143,451 |
|
United States |
316,790 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
patagonia |
18.25% |
|
patagonia mission statement |
3.55% |
|
patagonia australia |
3.12% |
|
classic retro-x jacket |
2.36% |
|
patagonia r1 air |
1.77% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,313,679 | |
| 112,573 | |
| 1,325,058 | |
| 38,707 | |
| 137,457 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 70 | 36 | |
| 16 | 1 | |
| 11 | 2 | |
| 4 | 0 | |
| 4 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
light rain |
5 | 197 |
|
fair trade |
6 | 95 |
|
patagonia |
28 | 37 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
stussy denim chore coat |
27 | 10 |
|
crown terry ss tee |
27 | 8 |
|
dickies 872 |
26 | 21 |
|
dickies |
23 | 54 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
north face |
29 | 61 |
|
the north face |
59 | 58 |
|
arcteryx |
33 | 52 |
|
sea to summit |
58 | 44 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
patagonia sale |
27 | 26 |
|
patagonia online |
20 | 58 |
|
nyjah free |
19 | 53 |
|
discount skate shoes |
18 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
patagonia backpack |
39 | 0.27% |
|
patagonia vest |
36 | 0.38% |
|
patagonia sling |
25 | 1.43% |
|
patagonia provisions |
31 | 0.6% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.3% | |
| 40.3% | |
| 33% | |
| 32.2% | |
| Website | Referral Sites |
|---|---|
| 267 | |
| 184 | |
| 74 | |
| 22 | |
| 9 |
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