oxfam.org.uk Overview
Alexa Rank
98,450
Daily Pageviews per Visitor
3.5
Daily Time on Site
4:21
Bounce Rate
45.2%
Search Traffic
16.4%
Total Sites Linking In
4,158
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
61.0% |
|
United States |
3.7% |
|
Bangladesh |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,357 |
|
United States |
219,194 |
|
Bangladesh |
14,294 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
oxfam |
6.23% |
|
global citizenship |
1.98% |
|
oxfam shop |
1.96% |
|
oxfam online |
1.78% |
|
oxfam books |
1.77% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 65,984 | |
| 370,029 | |
| 6,677,993 | |
| 718,068 | |
| 54,466 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,187 | 15 | |
| 1,401 | 33 | |
| 1,293 | 151 | |
| 113 | 8 | |
| 24 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
world leaders |
28 | 15 |
|
inequality |
95 | 54 |
|
save lives |
44 | 12 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
powerprofits |
29 | 18 |
|
behind the brands |
29 | 10 |
|
famine |
28 | 43 |
|
nepal earthquake |
27 | 30 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
inequality |
76 | 42 |
|
land grab |
55 | 23 |
|
oxfam report |
52 | 9 |
|
india wealth |
73 | 13 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
oxfam online |
36 | 9 |
|
public limited company |
22 | 63 |
|
oxfam store |
22 | 24 |
|
oxfam review |
21 | 56 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
citizen of the world |
22 | 1.82% |
|
livelihood |
41 | 0.19% |
|
oxfam and tax |
12 | 3.61% |
|
secondhand clothes |
14 | 4.63% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.7% | |
| 51.1% | |
| 27.4% | |
| 16.4% | |
| Website | Referral Sites |
|---|---|
| 6.5 k | |
| 4.2 k | |
| 2.2 k | |
| 942 | |
| 535 |
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