oxfam.org Overview
Alexa Rank
67,304
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:30
Bounce Rate
63.8%
Search Traffic
55.5%
Total Sites Linking In
6,505
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
13.0% |
|
Nigeria |
10.0% |
|
United States |
6.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
72,063 |
|
Nigeria |
7,624 |
|
United States |
162,703 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
oxfam |
25.68% |
|
oxfam international |
2.69% |
|
oxfam jobs |
1.43% |
|
oxfam winnie byanyima |
1.3% |
|
oxfam bangladesh |
1.17% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 124,638 | |
| 48,350 | |
| 351,492 | |
| 9,314 | |
| 100,680 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,186 | 15 | |
| 1,401 | 33 | |
| 1,328 | 56 | |
| 1,293 | 151 | |
| 1,073 | 206 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
food assistance |
20 | 290 |
|
world food program |
0 | 0 |
|
save lives |
109 | 253 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
hunger |
27 | 39 |
|
world food day |
24 | 39 |
|
world food |
23 | 28 |
|
r4 |
22 | 40 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
save the children |
51 | 46 |
|
unicef |
28 | 53 |
|
ong |
58 | 48 |
|
venezuela |
76 | 62 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
oxfam online |
32 | 9 |
|
public limited company |
22 | 63 |
|
oxfam review |
21 | 56 |
|
oxfam online shop |
19 | 35 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
big jbg |
13 | 2.23% |
|
tax evasion |
36 | 0.22% |
|
typhoon yolanda |
22 | 2.03% |
|
apeco |
18 | 3.7% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 55.5% | |
| 54.4% | |
| 39.7% | |
| 20% | |
| 15.6% |
| Website | Referral Sites |
|---|---|
| 7.4 k | |
| 6.5 k | |
| 4.2 k | |
| 2.2 k | |
| 2.1 k |
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