otto.nl Overview
Alexa Rank
186,439
Daily Pageviews per Visitor
3.0
Daily Time on Site
4:32
Bounce Rate
30.9%
Search Traffic
22.7%
Total Sites Linking In
939
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Netherlands |
91.9% |
|
Belgium |
2.3% |
|
Denmark |
1.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Netherlands |
770 |
|
Belgium |
19,691 |
|
Denmark |
11,721 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
otto |
14.6% |
|
otto inloggen |
3.88% |
|
mijn otto |
2.18% |
|
sale dameskleding online |
2.03% |
|
only |
0.98% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 34,960 | |
| 678,942 | |
| 183,659 | |
| 201,071 | |
| 52,150 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
baggy jeans |
50 | 29 |
|
korte broek dames |
33 | 12 |
|
jassen dames |
33 | 8 |
|
peter hahn |
32 | 37 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vila |
56 | 37 |
|
ralph lauren |
57 | 61 |
|
desigual |
14 | 47 |
|
polo ralph lauren |
58 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
online shop |
38 | 63 |
|
sale dameskleding online |
33 | 45 |
|
jassen online |
33 | 35 |
|
kleding online |
32 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tussenjas heren |
11 | 4.05% |
|
street one |
32 | 0.24% |
|
adidas |
73 | 0% |
|
stretch jeans |
28 | 0.8% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.1% | |
| 41.2% | |
| 22.7% | |
| 19.4% | |
| 18.1% |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 939 | |
| 498 | |
| 456 | |
| 216 |
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