optimalblue.com Overview

Alexa Rank

43,438

Daily Pageviews per Visitor

6.2

Daily Time on Site

11:05

Bounce Rate

14.9%

Search Traffic

4.1%

Total Sites Linking In

104

Traffic Statistics

Audience Geography

United States
Others
Visitors by Country Site Traffic

United States

93.8%
Rankings by Country Alexa Rank #

United States

9,894

Keyword Analysis

Top Keywords

optimal blue
optimal blue login
loansifter
loan sifter
optimal blue conference 2018
Top Keywords Search Traffic

optimal blue

29.77%

optimal blue login

25.06%

loansifter

13.77%

loan sifter

8.36%

optimal blue conference 2018

2.24%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Social Engagement

Websites Total Articles Engagement
705 17
394 1
124 1
56 153
Topic Total Articles Engagement

underwriting

4 0

mortgage loan

11 1

fannie mae

6 1

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic
Search
Popularity

wholesale mortgage lending

21 12

homeready income limits

19 37

wholesale mortgage lenders

19 15

homeready income limits by county

19 7

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site
Search
Popularity

empower los

54 9

black knight financial services

54 31

digital mortgage

22 23

franklin american mortgage

66 43

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic
Organic
Competition

wholesale mortgage lending

21 56

wholesale mortgage lenders

19 57

best efforts vs mandatory

18 37

wholesale mortgage lender

17 55

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity
Organic Share
of Voice

prospect marketing

11 3.15%

commergence

12 4.32%

blue product

9 2.46%

blue company

17 0.81%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
32.8%
8.3%
6.9%
4.1%
0.3%

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