omio.co.uk Overview
Alexa Rank
176,492
Daily Pageviews per Visitor
2.4
Daily Time on Site
1:56
Bounce Rate
28.8%
Search Traffic
40.4%
Total Sites Linking In
121
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
60.3% |
|
Germany |
11.7% |
|
United States |
7.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
5,001 |
|
Germany |
31,164 |
|
United States |
144,743 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
omio |
2.82% |
|
liverpool to manchester |
0.44% |
|
new york to washington dc |
0.44% |
|
flights to isle of skye |
0.37% |
|
london to cardiff |
0.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 255,391 | |
| 724,671 | |
| 276,494 | |
| 165,042 | |
| 5,229,423 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 715 | 37 | |
| 11 | 2 | |
| 11 | 7 | |
| 4 | 1 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
vending machines |
0 | 0 |
|
face coverings |
0 | 0 |
|
ticket office |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bedford to manchester |
32 | 9 |
|
birmingham to sheffield train |
26 | 7 |
|
dartford to ilford |
24 | 8 |
|
brighton to bristol |
24 | 8 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
vienna to prague |
64 | 29 |
|
madrid to barcelona |
64 | 36 |
|
zurich to interlaken |
64 | 27 |
|
amsterdam to paris |
59 | 34 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
edinburgh to inverness train price |
20 | 58 |
|
cheap coach tickets |
19 | 52 |
|
best way to go from cambridge to stansted airport |
18 | 27 |
|
cheap travel uk |
17 | 24 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
london to leeds train |
16 | 3.75% |
|
manchester to edinburgh train |
18 | 3.06% |
|
wantage to london |
7 | 4.81% |
|
london to newcastle train |
18 | 2.86% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75.9% | |
| 40.4% | |
| 30.3% | |
| Website | Referral Sites |
|---|---|
| 555 | |
| 140 | |
| 121 | |
| 106 | |
| 6 |
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