oldmutual.co.za Overview
Alexa Rank
58,897
Daily Pageviews per Visitor
3.7
Daily Time on Site
3:17
Bounce Rate
47.4%
Search Traffic
77.9%
Total Sites Linking In
351
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
South Africa |
84.8% |
|
United States |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
South Africa |
583 |
|
United States |
385,552 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
old mutual |
10.47% |
|
old mutual login |
4.18% |
|
old mutual tax calculator |
3.33% |
|
tax calculator |
3.21% |
|
old mutual rewards |
2.78% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 67,176 | |
| 56,842 | |
| 11,109 | |
| 4,844 | |
| 39,903 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 447 | 50 | |
| 391 | 77 | |
| 295 | 25 | |
| 100 | 77 | |
| 90 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
corporate customers |
191 | 102 |
|
south african |
82 | 70 |
|
financial services |
191 | 72 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
efiling |
30 | 57 |
|
sarsefiling |
29 | 27 |
|
how to pay sars |
29 | 10 |
|
netbank |
27 | 57 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
income calculator |
67 | 40 |
|
capital gains tax |
75 | 49 |
|
wage calculator |
65 | 40 |
|
after tax calculator |
62 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
what is a tax free savings account |
35 | 60 |
|
how to pay sars |
29 | 10 |
|
tax free savings account |
28 | 64 |
|
how much tax will i pay on my salary |
28 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mutual |
44 | 0.15% |
|
ikigai pdf |
21 | 1.52% |
|
debt counselling |
14 | 4.34% |
|
apply for credit card |
38 | 0.17% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.9% | |
| 75.4% | |
| 73.5% | |
| 30.7% | |
| 14.9% |
| Website | Referral Sites |
|---|---|
| 880 | |
| 594 | |
| 351 | |
| 274 | |
| 47 |
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