oaic.gov.au Overview
Alexa Rank
189,373
Daily Pageviews per Visitor
1.9
Daily Time on Site
2:55
Bounce Rate
59.2%
Search Traffic
50%
Total Sites Linking In
9,052
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
62.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,808 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
australian privacy principles |
4.61% |
|
privacy act 1988 |
2.53% |
|
privacy act |
2.43% |
|
privacy policy |
2.11% |
|
personal information |
1.56% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 57,068 | |
| 1,017,445 | |
| 313,810 | |
| 780,272 | |
| 343,679 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,153 | 38 | |
| 945 | 61 | |
| 478 | 12 | |
| 281 | 2 | |
| 54 | 24 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
human rights commission |
1 | 13 |
|
work place |
2 | 25 |
|
australians |
15 | 65 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
equal employment opportunity |
28 | 30 |
|
freedom |
26 | 54 |
|
equal employment opportunity legislation |
26 | 11 |
|
legislation |
25 | 42 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
data protection |
58 | 34 |
|
data protection officer |
61 | 29 |
|
dpia |
55 | 33 |
|
ppsa |
55 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
website privacy policy |
20 | 62 |
|
how to find tax file number |
20 | 47 |
|
find my tax file number |
19 | 47 |
|
find my tfn |
19 | 47 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
do not sell my personal information |
16 | 2.4% |
|
tfn australia |
18 | 3.41% |
|
privacy breach |
20 | 3.75% |
|
foia request form |
24 | 2.74% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 75.4% | |
| 67.8% | |
| 58.6% | |
| 50% | |
| 25.8% |
| Website | Referral Sites |
|---|---|
| 9.1 k | |
| 4.2 k | |
| 2.8 k | |
| 2.5 k | |
| 569 |
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