nzdf.mil.nz Overview
Alexa Rank
348,578
Daily Pageviews per Visitor
3.4
Daily Time on Site
5:17
Bounce Rate
23.7%
Search Traffic
17%
Total Sites Linking In
303
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
90.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
562 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nz army |
4.33% |
|
new zealand army |
3.78% |
|
new zealand defence force |
3.53% |
|
royal new zealand navy |
3.31% |
|
nzdf |
3% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| - | |
| 3,531,248 | |
| 1,006,898 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 220 | 50 | |
| 17 | 5 | |
| 12 | 5 | |
| 5 | 6 | |
| 4 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
air force |
95 | 71 |
|
defense forces |
119 | 65 |
|
new zealand |
155 | 61 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
army website |
21 | 18 |
|
limited service volunteer |
19 | 8 |
|
airforce |
16 | 44 |
|
air force jobs |
16 | 35 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
airforce |
61 | 44 |
|
artillery |
80 | 41 |
|
join army |
57 | 23 |
|
army website |
61 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
new zealand special forces |
25 | 50 |
|
army website |
21 | 61 |
|
nz army records online korea |
16 | 17 |
|
navy reserves pay |
10 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
defence |
47 | 0.07% |
|
mil |
51 | 0.03% |
|
new zealand military |
16 | 3.21% |
|
perpetual guardian |
26 | 1.19% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 58.3% | |
| 51.9% | |
| 17% | |
| Website | Referral Sites |
|---|---|
| 303 | |
| 103 | |
| 70 |
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