defence.govt.nz Overview

Alexa Rank

3,421,176

Daily Pageviews per Visitor

2

Daily Time on Site

2:22

Bounce Rate

62.5%

Search Traffic

60%

Total Sites Linking In

103

Traffic Statistics

Audience Geography

New Zealand
Others
Visitors by Country Site Traffic

New Zealand

 50.0%
Rankings by Country Alexa Rank #

New Zealand

 20,197

Keyword Analysis

Top Keywords

ministry of defence
defence
ministry of defense
defense ministry
ministry of defence nz
Top Keywords Search Traffic

ministry of defence

 26.32%

defence

 19.37%

ministry of defense

 4.37%

defense ministry

 3.27%

ministry of defence nz

 2.72%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
329,645
-
9,023,165
-
940,019

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

army

 28 49

mil

 25 51

new zealand special forces

 25 8

new zealand defence school

 24 5

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

defense

 66 45

armed forces

 13 34

army

 61 49

department of defense

 66 41

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

new zealand special forces

 25 50

army website

 21 61

nz army records online korea

 16 17

navy reserves pay

 10 58

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

defence

 47 0.07%

nzdf

 18 3.36%

new zealand army

 16 1.57%

ministry of defence logo

 14 1.26%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
60%
54.3%
21.9%
Website Referral Sites
303
103
70
8

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