nykaafashion.com Overview
Alexa Rank
7,202
Daily Pageviews per Visitor
4.56
Daily Time on Site
4:58
Bounce Rate
35.7%
Search Traffic
28.1%
Total Sites Linking In
82
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
95.8% |
|
United States |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
701 |
|
United States |
60,829 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nykaa |
9.42% |
|
nykaa fashion |
5.32% |
|
boat |
2.37% |
|
jewellery |
0.81% |
|
clovia |
0.56% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,288 | |
| 13,667 | |
| 382 | |
| 3,937 | |
| 539 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 67 | 23 | |
| 22 | 4 | |
| 19 | 12 | |
| 17 | 32 | |
| 4 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
exclusive offers |
1 | 531 |
|
fashion sense |
0 | 0 |
|
online shop |
1 | 531 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
buy women accessories |
44 | 14 |
|
bed sheet |
43 | 36 |
|
online shopping in india |
42 | 26 |
|
women accessories |
42 | 25 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
online shopping in india |
65 | 26 |
|
accessories |
72 | 56 |
|
bacca bucci |
70 | 29 |
|
online shopping sites in india |
65 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
ethnic wear for women |
64 | 56 |
|
sarees online |
63 | 65 |
|
kurtis online |
63 | 65 |
|
online kurti shopping |
62 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
formal dress for women |
20 | 1.78% |
|
formal dress |
34 | 0.38% |
|
scarves for women |
28 | 0.86% |
|
lehenga online |
23 | 2.07% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.2% | |
| 54.4% | |
| 34.6% | |
| 28.1% | |
| 23.2% |
| Website | Referral Sites |
|---|---|
| 287 | |
| 260 | |
| 219 | |
| 191 | |
| 82 |
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