nykaa.com Overview
Alexa Rank
3,956
Daily Pageviews per Visitor
4.06
Daily Time on Site
4:44
Bounce Rate
38.7%
Search Traffic
44.2%
Total Sites Linking In
674
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
94.8% |
|
United States |
1.0% |
|
United Arab Emirates |
0.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
389 |
|
United States |
53,323 |
|
United Arab Emirates |
2,883 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nykaa |
9% |
|
nykaa fashion |
1.17% |
|
mamaearth |
0.9% |
|
nyka |
0.55% |
|
mama earth |
0.4% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,554 | |
| 7,199 | |
| 542 | |
| 3,337 | |
| 2,383 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 606 | 212 | |
| 348 | 10 | |
| 311 | 2 | |
| 17 | 32 | |
| 15 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
backpacking |
0 | 0 |
|
online shop |
10 | 37 |
|
t shirt |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
white mask |
37 | 25 |
|
*72*415# |
33 | 14 |
|
earings |
31 | 31 |
|
shoes |
30 | 60 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
the ordinary |
63 | 59 |
|
beauty creams |
54 | 12 |
|
niacinamide |
73 | 48 |
|
anastasia beverly hills |
64 | 50 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bombay shaving company |
46 | 73 |
|
buy shampoo and conditioner online |
46 | 54 |
|
buy body wash online |
45 | 26 |
|
buy cosmetics online |
44 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ashwagandha himalaya |
16 | 3.25% |
|
hair growth capsules |
13 | 2.87% |
|
fragrance mist |
16 | 4.39% |
|
mivi roam 2 |
15 | 2.13% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 60.6% | |
| 55.9% | |
| 44.2% | |
| 33.5% | |
| 27.6% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 674 | |
| 594 | |
| 165 | |
| 82 |
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