nls.uk Overview
Alexa Rank
95,653
Daily Pageviews per Visitor
4.5
Daily Time on Site
3:13
Bounce Rate
56.0%
Search Traffic
27.2%
Total Sites Linking In
2,793
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
75.6% |
|
United States |
11.6% |
|
Canada |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
3,126 |
|
United States |
115,477 |
|
Canada |
75,915 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
james watt |
5.02% |
|
national library of scotland |
4.29% |
|
scotland map |
3.22% |
|
who was isabella bird? |
3.06% |
|
lord kelvin |
2.39% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 18,158 | |
| 46,500 | |
| 939,889 | |
| 188,957 | |
| 166,773 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,223 | 31 | |
| 333 | 73 | |
| 203 | 9 | |
| 11 | 3 | |
| 2 | 7 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
scotland |
261 | 70 |
|
national library |
318 | 52 |
|
scottish |
338 | 37 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
scottish surnames |
21 | 32 |
|
scottish names |
20 | 36 |
|
scottish last names |
20 | 31 |
|
harry lauder |
20 | 18 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
map of germany |
68 | 45 |
|
erwin schrödinger |
60 | 36 |
|
marie curie |
58 | 51 |
|
michael faraday |
60 | 41 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
old maps online |
22 | 15 |
|
scottish census records free online |
20 | 42 |
|
scottish ancestry records free |
18 | 51 |
|
historic maps online |
18 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
map questions |
9 | 4.31% |
|
sparafucile |
22 | 4.37% |
|
the northern scot |
18 | 4.28% |
|
james maxwell |
27 | 0.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 79.5% | |
| 60.7% | |
| 50.9% | |
| 27.2% | |
| Website | Referral Sites |
|---|---|
| 2.8 k | |
| 949 | |
| 784 | |
| 763 | |
| 89 |
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