nationalarchives.gov.uk Overview
Alexa Rank
49,098
Daily Pageviews per Visitor
2.1
Daily Time on Site
2:53
Bounce Rate
63.0%
Search Traffic
55.7%
Total Sites Linking In
13,202
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
33.9% |
|
United States |
19.3% |
|
China |
18.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,855 |
|
United States |
20,576 |
|
China |
27,079 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
when was the great plague of london? |
3.09% |
|
webarchive |
2.51% |
|
currency converter |
2.32% |
|
web archive |
2.23% |
|
crimean war |
1.37% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 80,927 | |
| 18,735 | |
| 18,926 | |
| 26,097 | |
| 98,412 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 80,624 | 98 | |
| 11,399 | 75 | |
| 5,001 | 29 | |
| 2,879 | 36 | |
| 157 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
petition |
32 | 29 |
|
house of commons |
66 | 49 |
|
uk government |
44 | 42 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
alan turing |
30 | 52 |
|
|
29 | 94 |
|
winston churchill |
25 | 56 |
|
magna carta definition |
24 | 32 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
archive internet |
62 | 29 |
|
way back machine |
20 | 49 |
|
internet archives |
62 | 35 |
|
wayback machine |
20 | 70 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
website archive |
29 | 28 |
|
find my past |
28 | 26 |
|
british army records online free |
28 | 54 |
|
east india company |
27 | 50 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
flora macdonald |
21 | 4.09% |
|
arkonindo archives - karir jet |
24 | 1.06% |
|
foreign office |
19 | 1.89% |
|
war guilt clause |
21 | 3.52% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.1% | |
| 55.7% | |
| 50.4% | |
| 31.5% | |
| 14.4% |
| Website | Referral Sites |
|---|---|
| 25.1 k | |
| 16.5 k | |
| 13.2 k | |
| 5.8 k | |
| 672 |
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