newellbrands.com Overview
Alexa Rank
91,057
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:43
Bounce Rate
51.0%
Search Traffic
32.5%
Total Sites Linking In
571
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
52.9% |
|
United Kingdom |
14.8% |
|
France |
4.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
30,772 |
|
United Kingdom |
22,899 |
|
France |
48,930 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
newell brands |
35.15% |
|
newell |
5.2% |
|
rubbermaid |
3.55% |
|
newell rubbermaid |
2.64% |
|
coleman |
1.52% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 58,455 | |
| - | |
| 6,159 | |
| - | |
| 22,444 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 36 | 9 | |
| 31 | 4 | |
| 4 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
retail stores |
4 | 7 |
|
health and safety |
2 | 6 |
|
newell brands |
28 | 3 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
rubbermaid brute |
19 | 20 |
|
rubbermaid tool box |
19 | 13 |
|
tcell dispenser |
19 | 7 |
|
smokers pole |
18 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hmny |
58 | 62 |
|
rubbermaid mop bucket |
41 | 19 |
|
rubbermaid bin |
16 | 19 |
|
rubbermaid storage |
13 | 36 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
rubbermaid website |
26 | 42 |
|
jarden consumer solutions |
22 | 74 |
|
newell company |
19 | 58 |
|
rubbermaid web site |
18 | 12 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mr. coffee |
32 | 0.53% |
|
calphalon |
48 | 0.11% |
|
richard davies |
22 | 1.48% |
|
bubba brands |
22 | 2.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.5% | |
| 32.5% | |
| Website | Referral Sites |
|---|---|
| 571 | |
| 239 | |
| 58 |
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