nespresso.com Overview
Alexa Rank
4,568
Daily Pageviews per Visitor
4.4
Daily Time on Site
5:33
Bounce Rate
27.2%
Search Traffic
35.9%
Total Sites Linking In
4,652
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
24.2% |
|
France |
6.2% |
|
United Kingdom |
6.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
3,787 |
|
France |
1,735 |
|
United Kingdom |
2,202 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
nespresso |
21.54% |
|
nespresso pods |
4.23% |
|
nespresso machine |
3.43% |
|
nespresso capsules |
1.96% |
|
nespresso vertuo |
1.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 539,439 | |
| 1,994,953 | |
| 334,143 | |
| 1,565,110 | |
| 1,089,644 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 798 | 14 | |
| 66 | 3 | |
| 53 | 3 | |
| 13 | 8 | |
| 2 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
personal responsibility |
28 | 55 |
|
response times |
29 | 53 |
|
health and safety |
43 | 38 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
dolce gusto |
27 | 49 |
|
delonghi magnifica |
26 | 35 |
|
delonghi coffee machine |
25 | 31 |
|
delonghi espresso |
24 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
dolce gusto |
53 | 49 |
|
nescafe dolce gusto |
53 | 38 |
|
dolce gusto vs nespresso |
49 | 18 |
|
nespresso vs keurig |
56 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
compare nespresso machines |
37 | 53 |
|
where to buy nespresso pods |
34 | 18 |
|
best nespresso machine |
33 | 63 |
|
best nespresso capsules |
31 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ya |
59 | 0.01% |
|
leggero |
21 | 4.68% |
|
firenze |
43 | 0.16% |
|
barista machine |
19 | 3.21% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.4% | |
| 66.2% | |
| 56.5% | |
| 35.9% | |
| Website | Referral Sites |
|---|---|
| 4.7 k | |
| 1.7 k | |
| 99 | |
| 35 | |
| 8 |
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