metlife.com Overview
Alexa Rank
14,654
Daily Pageviews per Visitor
6.2
Daily Time on Site
5:55
Bounce Rate
25.1%
Search Traffic
22.6%
Total Sites Linking In
6,663
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
89.4% |
|
India |
3.6% |
|
Bangladesh |
1.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
2,538 |
|
India |
74,233 |
|
Bangladesh |
9,538 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
metlife dental |
13.24% |
|
metlife |
10.5% |
|
metlife login |
6.78% |
|
metlife auto |
2.41% |
|
life insurance |
1.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 247,236 | |
| 17,134 | |
| 86,266 | |
| 106,051 | |
| 459,336 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,280 | 3 | |
| 625 | 12 | |
| 111 | 2 | |
| 10 | 0 | |
| 1 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance companies |
39 | 64 |
|
farmers |
0 | 0 |
|
life insurance |
71 | 9 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
get quote |
21 | 27 |
|
farmers insurance |
18 | 62 |
|
farmers |
17 | 55 |
|
farmer |
15 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
guardian dental insurance |
9 | 38 |
|
metlife seguros |
48 | 18 |
|
best term life insurance |
67 | 30 |
|
best life insurance |
66 | 37 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
metlife online payment |
42 | 7 |
|
metropolitan life insurance company |
32 | 14 |
|
online.metlife.com |
30 | 8 |
|
insurance company |
27 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
hyatt legal plan login |
23 | 3.09% |
|
proadvisor login |
30 | 0.7% |
|
dental insurance ny |
24 | 2.57% |
|
universal life insurance |
37 | 0.23% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 52.3% | |
| 28.8% | |
| 22.8% | |
| 22.6% | |
| 17.6% |
| Website | Referral Sites |
|---|---|
| 6.7 k | |
| 3.6 k | |
| 179 | |
| 54 | |
| 18 |
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