brighthousefinancial.com Overview
Alexa Rank
232,803
Daily Pageviews per Visitor
4.7
Daily Time on Site
3:56
Bounce Rate
21.6%
Search Traffic
25.7%
Total Sites Linking In
179
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
87.2% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
29,257 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
brighthouse financial |
35.2% |
|
brighthouse |
12.49% |
|
metlife login |
5.6% |
|
brighthouse life insurance |
4.4% |
|
brighthouse financial metlife |
2.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 14,822 | |
| 642,953 | |
| 4,025,395 | |
| 1,532,175 | |
| 3,255,598 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 626 | 12 | |
| 112 | 2 | |
| 30 | 1 | |
| 16 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insurance companies |
24 | 3 |
|
waiting period |
53 | 3 |
|
employee benefits |
2 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
metlife preference plus select b class |
19 | 7 |
|
metlife dental |
18 | 55 |
|
preference plus number |
17 | 10 |
|
preference plus |
17 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
metlife health insurance |
56 | 20 |
|
metlife inc |
57 | 20 |
|
term life insurance |
59 | 47 |
|
life insurance companies |
66 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
brighthouse life insurance company |
25 | 22 |
|
shield annuities review |
25 | 57 |
|
brighthouse shield annuity reviews |
24 | 56 |
|
metlife insurance company of connecticut |
23 | 19 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
metlife life insurance |
34 | 0.44% |
|
metlife careers |
32 | 0.49% |
|
brighthouse customer service |
21 | 3.9% |
|
met life login |
14 | 3.15% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.9% | |
| 25.7% | |
| 23.1% | |
| 0% | |
| Website | Referral Sites |
|---|---|
| 6.7 k | |
| 179 | |
| 31 | |
| 13 | |
| 8 |
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