merrell.com Overview
Alexa Rank
31,520
Daily Pageviews per Visitor
4.1
Daily Time on Site
3:46
Bounce Rate
38.0%
Search Traffic
33.3%
Total Sites Linking In
1,262
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
55.5% |
|
United Kingdom |
5.4% |
|
Hong Kong |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
7,977 |
|
United Kingdom |
13,812 |
|
Hong Kong |
6,465 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
merrell |
9.29% |
|
merrell shoes |
7.33% |
|
merrell boots |
3.04% |
|
merrell sandals |
2.52% |
|
merrell moab 2 |
1.33% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 41,348 | |
| 18,364 | |
| 580,839 | |
| 31,103 | |
| 22,776 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,263 | 12 | |
| 1,081 | 4 | |
| 938 | 9 | |
| 551 | 28 | |
| 387 | 52 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
industry partners |
0 | 0 |
|
customer service teams |
42 | 6 |
|
shoes |
188 | 11 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
mens work boots |
21 | 30 |
|
construction boots |
21 | 22 |
|
womens work boots |
20 | 25 |
|
soft toe work boots |
20 | 10 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
north face |
29 | 61 |
|
keen shoes |
16 | 49 |
|
the north face |
59 | 58 |
|
salomon |
67 | 52 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hiking shoes for men |
41 | 66 |
|
hiking boots for women |
35 | 33 |
|
hiking boots for men |
33 | 61 |
|
hiking shoes for kids |
32 | 53 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
womens waterproof hiking boots |
19 | 3.81% |
|
hiking boots men |
17 | 4.87% |
|
merrell canada coupon code |
8 | 4.72% |
|
waterproof running shoes |
26 | 1.44% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 50.8% | |
| 36.9% | |
| 34.4% | |
| 33.3% | |
| 19% |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 1.5 k | |
| 1.4 k | |
| 1.3 k | |
| 405 |
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