manulife.ca Overview
Alexa Rank
19,006
Daily Pageviews per Visitor
4.63
Daily Time on Site
3:11
Bounce Rate
27.4%
Search Traffic
18%
Total Sites Linking In
842
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Canada |
87.1% |
|
United States |
7.0% |
|
Australia |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Canada |
317 |
|
United States |
38,625 |
|
Australia |
52,584 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
manulife |
21.14% |
|
manulife group benefits |
11.5% |
|
manulife login |
9.44% |
|
manulife travel insurance |
3.37% |
|
manulife insurance |
2.14% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 17,031 | |
| 339,230 | |
| 111,047 | |
| 25,181 | |
| 29,564 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,293 | 3 | |
| 159 | 5 | |
| 128 | 10 | |
| 69 | 14 | |
| 26 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
mental health |
13 | 4 |
|
canadians |
18 | 3 |
|
life insurance |
33 | 14 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sunlife |
24 | 48 |
|
sunlife login |
24 | 43 |
|
manulife.com |
24 | 11 |
|
mortgage insurance |
21 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
manulife us |
39 | 10 |
|
sunlife |
56 | 48 |
|
life insurance suicide |
55 | 19 |
|
frances donald manulife |
47 | 16 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
manulife online |
38 | 13 |
|
the manufacturers life insurance company |
31 | 24 |
|
health insurance companies |
29 | 65 |
|
best health insurance canada |
29 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
manulife one |
21 | 3.53% |
|
whole life insurance |
44 | 0.08% |
|
covid 19 travel insurance |
11 | 3.28% |
|
beneficiary designation form |
17 | 4.3% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.5% | |
| 24% | |
| 18% | |
| 8.3% | |
| 3.5% |
| Website | Referral Sites |
|---|---|
| 1.4 k | |
| 932 | |
| 842 | |
| 311 | |
| 63 |
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