macmillan.com Overview
Alexa Rank
58,777
Daily Pageviews per Visitor
1.4
Daily Time on Site
1:15
Bounce Rate
76.7%
Search Traffic
46%
Total Sites Linking In
9,970
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
61.6% |
|
India |
7.3% |
|
Canada |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
12,614 |
|
India |
76,983 |
|
Canada |
23,273 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
sapling learning |
1.47% |
|
macmillan |
1.21% |
|
farrar straus and giroux |
0.85% |
|
adobe flash |
0.81% |
|
macmillan publishing |
0.75% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 23,731 | |
| 19,032 | |
| 38,797 | |
| 22,691 | |
| 16,147 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 25,966 | 37 | |
| 24,565 | 96 | |
| 12,835 | 23 | |
| 9,388 | 109 | |
| 883 | 669 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
washington post |
9 | 256 |
|
bestselling authors |
73 | 1,501 |
|
new york times |
88 | 304 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
bad blood book |
46 | 41 |
|
twisted prey |
42 | 27 |
|
kite runner |
40 | 40 |
|
the firm book |
40 | 22 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ken follett |
67 | 40 |
|
haruki murakami |
69 | 46 |
|
stephen king |
72 | 57 |
|
atomic habits |
61 | 42 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
the firm book |
40 | 58 |
|
gone for good |
37 | 75 |
|
best sellers |
36 | 73 |
|
kirkus reviews |
36 | 69 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
maxwell maltz |
26 | 0.65% |
|
lindsay ellis |
45 | 0.08% |
|
something wonderful |
22 | 2.14% |
|
be water my friend |
28 | 0.76% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 54.8% | |
| 51.8% | |
| 50.2% | |
| 49.7% | |
| 46% |
| Website | Referral Sites |
|---|---|
| 18.3 k | |
| 11.4 k | |
| 10.3 k | |
| 10 k | |
| 6.7 k |
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