lothianbuses.com Overview
Alexa Rank
350,366
Daily Pageviews per Visitor
3
Daily Time on Site
5:14
Bounce Rate
38.1%
Search Traffic
44.4%
Total Sites Linking In
497
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
56.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
15,819 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lothian buses |
14.17% |
|
edinburgh bus routes |
12.81% |
|
lothian buses edinburgh |
5.88% |
|
edinburgh bus |
5.57% |
|
edinburgh bus map |
5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| - | |
| 1,673,736 | |
| - | |
| 8,952,244 | |
| - |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 103 | 38 | |
| 30 | 15 | |
| 16 | 18 | |
| 1 | 2,047 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
friends and family |
0 | 0 |
|
face coverings |
0 | 0 |
|
edinburgh |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
edinburgh public transportation |
24 | 14 |
|
edinburgh subway map |
18 | 13 |
|
edinburgh transportation |
18 | 7 |
|
transportation in edinburgh |
17 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
34 |
67 | 49 |
|
63 |
65 | 43 |
|
44 |
17 | 52 |
|
67 |
76 | 39 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
bus cost |
7 | 66 |
|
bus pass price |
7 | 54 |
|
how to get from edinburgh airport to city center |
7 | 21 |
|
cost of a bus |
7 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
skylink |
47 | 0.05% |
|
airlink |
41 | 0.07% |
|
airport bus |
27 | 0.44% |
|
map |
79 | 0% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 44.4% | |
| Website | Referral Sites |
|---|---|
| 497 | |
| 242 | |
| 16 |
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