lastminute.com Overview
Alexa Rank
15,746
Daily Pageviews per Visitor
3.4
Daily Time on Site
4:53
Bounce Rate
33.5%
Search Traffic
30.8%
Total Sites Linking In
2,529
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
37.4% |
|
France |
16.9% |
|
Italy |
10.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
788 |
|
France |
1,384 |
|
Italy |
2,020 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
last minute |
5.54% |
|
lastminute |
3.47% |
|
last minute flights |
2.22% |
|
last minute hotels |
1.72% |
|
last minute hotel deals |
1.44% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,503 | |
| 22,239 | |
| 34,319 | |
| 5,696 | |
| 3,153 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 845 | 14 | |
| 463 | 9 | |
| 80 | 11 | |
| 20 | 1 | |
| 6 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
friends and family |
6 | 275 |
|
email addresses |
22 | 75 |
|
expiry date |
185 | 10 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
car hire |
44 | 38 |
|
rent a car |
42 | 58 |
|
london to mykonos |
42 | 17 |
|
bhx to maa |
42 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fuerteventura |
57 | 43 |
|
gran canaria |
59 | 45 |
|
lanzarote |
13 | 45 |
|
marsa alam |
61 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
56 | 70 |
|
cheap flights to london |
51 | 64 |
|
cheap bangladesh flights |
51 | 52 |
|
cheap flights to pakistan |
50 | 60 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
harry potter studio tour london tickets |
21 | 4.68% |
|
things to do in lisbon portugal |
24 | 1.83% |
|
leonardo royal london city |
12 | 4.4% |
|
london to paris flights |
24 | 1.87% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.3% | |
| 33.2% | |
| 31.3% | |
| 31.2% | |
| 30.8% |
| Website | Referral Sites |
|---|---|
| 3.8 k | |
| 2.5 k | |
| 1.5 k | |
| 1.1 k | |
| 452 |
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