kohls.com Overview
Alexa Rank
1,172
Daily Pageviews per Visitor
3.95
Daily Time on Site
5:14
Bounce Rate
27.2%
Search Traffic
24.1%
Total Sites Linking In
5,849
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
88.5% |
|
China |
3.1% |
|
India |
1.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
233 |
|
China |
14,306 |
|
India |
18,807 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kohls |
14.78% |
|
kohls credit card |
6.03% |
|
kohl's |
2.32% |
|
khols |
1.28% |
|
kohls charge |
1.08% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 546 | |
| 2,539 | |
| 293 | |
| 1,283 | |
| 628 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 34,045 | 63 | |
| 16,460 | 7 | |
| 4,371 | 44 | |
| 2,973 | 9 | |
| 1,059 | 16 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
frame rate |
0 | 0 |
|
ray tracing |
0 | 0 |
|
realism |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
duvet covers |
59 | 49 |
|
bed sheets |
58 | 44 |
|
couch covers |
57 | 43 |
|
dinnerware sets |
56 | 39 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
bath and body works |
79 | 68 |
|
old navy |
33 | 76 |
|
victoria secret |
36 | 70 |
|
gamestop |
53 | 72 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
clearance |
60 | 71 |
|
bedding sale |
57 | 72 |
|
beach towels on sale |
57 | 77 |
|
clearance beach towels |
56 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
mens khaki shorts |
23 | 2.29% |
|
strider 14x |
20 | 3.28% |
|
tri coastal design |
19 | 3.43% |
|
puma kids |
21 | 3.07% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 31% | |
| 27% | |
| 25.4% | |
| 24.1% | |
| 22.8% |
| Website | Referral Sites |
|---|---|
| 33.7 k | |
| 10.4 k | |
| 6.2 k | |
| 5.8 k | |
| 4 k |
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