kogan.com Overview
Alexa Rank
5,224
Daily Pageviews per Visitor
3.50
Daily Time on Site
3:33
Bounce Rate
43.6%
Search Traffic
31.6%
Total Sites Linking In
597
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
75.9% |
|
China |
5.9% |
|
India |
5.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
97 |
|
China |
26,877 |
|
India |
19,486 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kogan |
9.5% |
|
kogan mobile |
2.18% |
|
kogan tv |
0.71% |
|
samsung |
0.6% |
|
kogan login |
0.48% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 25,688 | |
| 5,983 | |
| 9,751 | |
| 4,069 | |
| 5,340 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,998 | 38 | |
| 1,008 | 14 | |
| 744 | 13 | |
| 587 | 9 | |
| 173 | 13 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
watchful eye |
0 | 0 |
|
refresh rate |
52 | 32 |
|
brisbane |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
airpods pro |
43 | 51 |
|
apple airpods pro |
41 | 43 |
|
computer monitor sale |
38 | 21 |
|
monitor for sale |
38 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lenovo australia |
69 | 29 |
|
dick smith |
63 | 37 |
|
free shipping |
70 | 45 |
|
catch connect |
24 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
monitor sale |
54 | 71 |
|
laptop sale |
53 | 71 |
|
buy projector |
49 | 69 |
|
cheap iphone |
48 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
apple charger |
42 | 0.11% |
|
black tv unit |
14 | 4.22% |
|
weight bench |
39 | 0.2% |
|
apple iphone x refurbished |
18 | 2.79% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 49.1% | |
| 46.3% | |
| 40.6% | |
| 31.6% | |
| 23.7% |
| Website | Referral Sites |
|---|---|
| 1.2 k | |
| 1.1 k | |
| 597 | |
| 513 | |
| 175 |
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