kiehls.com Overview
Alexa Rank
38,719
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:55
Bounce Rate
50.6%
Search Traffic
38.1%
Total Sites Linking In
1,687
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
56.3% |
|
India |
6.6% |
|
Canada |
1.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
13,725 |
|
India |
117,205 |
|
Canada |
83,343 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kiehls |
18.04% |
|
kiehl's |
9.8% |
|
khiels |
1.55% |
|
keihls |
1.53% |
|
kiehls eye cream |
1.35% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 396,678 | |
| 47,043 | |
| 68,703 | |
| 62,629 | |
| 320,479 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 460 | 23 | |
| 155 | 24 | |
| 121 | 75 | |
| 40 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
privacy policy |
25 | 77 |
|
skin type |
88 | 50 |
|
skin care products |
135 | 37 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
makeup |
22 | 52 |
|
bb cream |
19 | 42 |
|
skin finder |
19 | 14 |
|
lancome mascara primer |
19 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
clinique |
66 | 57 |
|
estee lauder |
32 | 56 |
|
the ordinary |
63 | 59 |
|
la mer |
61 | 49 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
skin care for men |
34 | 69 |
|
skincare for men |
30 | 63 |
|
kiehls reviews |
28 | 45 |
|
oil free |
28 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
anti aging cream |
29 | 0.47% |
|
best face wash |
35 | 0.3% |
|
alcohol free toner |
20 | 2.96% |
|
how to know your skin type |
20 | 2.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 42.1% | |
| 39.8% | |
| 38.1% | |
| 33.8% | |
| 18.5% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 1.7 k | |
| 978 | |
| 386 | |
| 180 |
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