lancome-usa.com Overview
Alexa Rank
62,824
Daily Pageviews per Visitor
3.1
Daily Time on Site
3:17
Bounce Rate
48.7%
Search Traffic
38.6%
Total Sites Linking In
978
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
62.8% |
|
India |
7.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
18,416 |
|
India |
118,891 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
lancome |
18.11% |
|
lancome foundation |
2.07% |
|
lancome mascara |
2.02% |
|
la vie est belle |
1.47% |
|
lancome cosmetics |
1.19% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 620,787 | |
| 359,775 | |
| 285,609 | |
| 158,072 | |
| 34,938 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 226 | 24 | |
| 121 | 75 | |
| 13 | 4 | |
| 3 | 0 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
skin type |
22 | 111 |
|
privacy policy |
22 | 148 |
|
personal data |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
lancome genifique repair youth activating night cream |
24 | 4 |
|
lancome blanc expert |
20 | 13 |
|
clinique |
17 | 57 |
|
bb |
16 | 58 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
lancome blanc expert |
46 | 13 |
|
clinique |
66 | 57 |
|
estee lauder |
32 | 56 |
|
dior sauvage |
70 | 45 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
lancome official site |
35 | 47 |
|
lancome for men |
31 | 46 |
|
lancome online |
30 | 47 |
|
lancome skin feels good |
29 | 58 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
la vie en rose translation |
26 | 1.19% |
|
lancome teint idole ultra wear all over concealer |
8 | 4.84% |
|
lancome coupon code |
16 | 3.85% |
|
idole |
23 | 1.75% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 41.9% | |
| 38.6% | |
| 34.2% | |
| 33.9% | |
| 17.5% |
| Website | Referral Sites |
|---|---|
| 1.8 k | |
| 978 | |
| 294 | |
| 176 | |
| 52 |
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