khn.org Overview
Alexa Rank
59,472
Daily Pageviews per Visitor
1.3
Daily Time on Site
1:48
Bounce Rate
80.0%
Search Traffic
47.7%
Total Sites Linking In
6,384
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
75.3% |
|
India |
4.9% |
|
Pakistan |
3.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
14,724 |
|
India |
160,076 |
|
Pakistan |
39,763 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaiser npr heart attack bill |
9.08% |
|
hmo vs ppo |
6.93% |
|
kaiser health news |
3.95% |
|
pfizer kickbacks case |
2.39% |
|
kaiser |
2.04% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 38,979 | |
| 72,759 | |
| 157,455 | |
| 42,847 | |
| 22,071 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 23,295 | 187 | |
| 14,509 | 70 | |
| 13,326 | 3 | |
| 13,302 | 10 | |
| 4,968 | 96 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
infectious diseases |
911 | 197 |
|
center for disease control |
1,668 | 179 |
|
food and drug administration |
1,082 | 88 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
amazon healthcare |
33 | 37 |
|
us covid cases |
33 | 32 |
|
google health |
32 | 38 |
|
vaccine mandate |
32 | 33 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
kaiser permanente |
66 | 62 |
|
small business health insurance |
61 | 36 |
|
health insurance |
66 | 57 |
|
kaiser permanente insurance |
11 | 28 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
hospital price transparency |
34 | 59 |
|
drug pricing |
29 | 73 |
|
public option |
29 | 61 |
|
cms star ratings 2021 |
28 | 45 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
cvs vaccine |
29 | 0.26% |
|
dr rashid buttar |
14 | 2.52% |
|
dr. rashid buttar |
13 | 4.09% |
|
block grants definition |
17 | 3.45% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 69.1% | |
| 58.8% | |
| 48.5% | |
| 47.7% | |
| 45.2% |
| Website | Referral Sites |
|---|---|
| 13.7 k | |
| 12.7 k | |
| 6.7 k | |
| 6.4 k | |
| 3.2 k |
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