kaspersky.de Overview
Alexa Rank
74,229
Daily Pageviews per Visitor
2.0
Daily Time on Site
2:18
Bounce Rate
58.0%
Search Traffic
26%
Total Sites Linking In
771
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Germany |
82.4% |
|
Austria |
10.2% |
|
Switzerland |
2.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Germany |
3,157 |
|
Austria |
3,141 |
|
Switzerland |
11,530 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kaspersky internet security |
9.75% |
|
kaspersky |
8.7% |
|
vpn |
3.81% |
|
kaspersky total security |
2.9% |
|
kaspersky internet security 2022 |
2.65% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 157,513 | |
| 791,161 | |
| 213,232 | |
| 803,193 | |
| 1,446,118 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
malwarebytes |
29 | 68 |
|
tor |
28 | 61 |
|
avira |
24 | 52 |
|
avast |
22 | 63 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
antivirus kaspersky |
59 | 26 |
|
download kaspersky total security |
47 | 21 |
|
kaspersky security for windows server |
45 | 14 |
|
kaspersky cloud |
20 | 23 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
kaspersky free |
35 | 59 |
|
kaspersky security cloud free |
35 | 59 |
|
antivirus free |
29 | 71 |
|
free antivirus |
27 | 69 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
kaspersky protection chrome |
12 | 4.29% |
|
pdf verschlüsseln |
14 | 2.62% |
|
shareware |
37 | 0.37% |
|
utm koordinaten |
9 | 4.65% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 63.2% | |
| 41.8% | |
| 30.8% | |
| 26% | |
| 14% |
| Website | Referral Sites |
|---|---|
| 771 | |
| 734 | |
| 325 | |
| 268 | |
| 43 |
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