ipsy.com Overview
Alexa Rank
23,357
Daily Pageviews per Visitor
4.2
Daily Time on Site
3:40
Bounce Rate
43.4%
Search Traffic
25.7%
Total Sites Linking In
1,123
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
71.8% |
|
India |
7.3% |
|
Canada |
3.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
4,928 |
|
India |
52,990 |
|
Canada |
13,373 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ipsy |
27.92% |
|
ipsy glam bag |
8.02% |
|
ipsy bag |
2.17% |
|
ipsy glam bag plus |
1.43% |
|
ipsy login |
0.99% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 62,366 | |
| 73,961 | |
| 55,993 | |
| 48,098 | |
| 6,291 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 53,177 | 0 | |
| 1,889 | 1 | |
| 1,352 | 9 | |
| 7 | 4,454 | |
| 3 | 1 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
cancellation policy |
1 | 28,188 |
|
youtube channel |
1 | 28,188 |
|
beauty products |
3 | 10,389 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
fabfitfun |
34 | 60 |
|
monthly subscription |
34 | 26 |
|
women's subscription boxes |
33 | 18 |
|
box products |
33 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
popsugar box |
26 | 31 |
|
akibento |
57 | 33 |
|
fabfitfun |
13 | 60 |
|
play by sephora |
11 | 33 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
best beauty subscription boxes |
40 | 66 |
|
best beauty boxes |
39 | 59 |
|
best beauty box subscription |
34 | 70 |
|
online makeup subscription boxes |
33 | 20 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
merci handy |
22 | 1.34% |
|
how to apply mascara |
22 | 1.41% |
|
makeup subscription |
25 | 2.43% |
|
hooded eyes |
39 | 0.22% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 62.7% | |
| 51.4% | |
| 32% | |
| 25.8% | |
| 25.7% |
| Website | Referral Sites |
|---|---|
| 3.1 k | |
| 1.1 k | |
| 1.1 k | |
| 421 | |
| 308 |
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