iponz.govt.nz Overview
Alexa Rank
295,441
Daily Pageviews per Visitor
3.8
Daily Time on Site
4:35
Bounce Rate
28.6%
Search Traffic
28.9%
Total Sites Linking In
384
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
55.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
2,371 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
trademark nz |
6.53% |
|
trademark search |
6.3% |
|
iponz |
5.96% |
|
trade mark |
4.95% |
|
trademark |
4.74% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 450,086 | |
| 41,552 | |
| 96,722 | |
| 127,566 | |
| 41,886 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 55 | 2 | |
| 31 | 7 | |
| 23 | 3 | |
| 15 | 3 | |
| 7 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
insolvency |
0 | 0 |
|
new zealanders |
0 | 0 |
|
new zealand |
13 | 4 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
nz companies office |
27 | 29 |
|
companies office nz |
27 | 27 |
|
nzbn |
26 | 29 |
|
company office |
25 | 26 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tm symbol |
61 | 57 |
|
tm |
59 | 59 |
|
brand search |
66 | 23 |
|
what is trademark |
62 | 27 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
companies office |
37 | 16 |
|
company register |
30 | 59 |
|
register a company nz |
30 | 54 |
|
companies register nz |
29 | 7 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
worldwide trademark search |
17 | 2.14% |
|
design |
56 | 0.02% |
|
pvr |
49 | 0.07% |
|
international patent |
21 | 1.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 33.3% | |
| 28.9% | |
| 27.7% | |
| 21.2% | |
| 1.5% |
| Website | Referral Sites |
|---|---|
| 1.3 k | |
| 619 | |
| 419 | |
| 384 | |
| 170 |
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