ipaustralia.gov.au Overview
Alexa Rank
38,322
Daily Pageviews per Visitor
4.9
Daily Time on Site
4:17
Bounce Rate
27.0%
Search Traffic
47.3%
Total Sites Linking In
1,462
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
55.6% |
|
United States |
7.1% |
|
Turkey |
0.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,107 |
|
United States |
117,996 |
|
Turkey |
92,230 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
trademark search |
9.16% |
|
ip australia |
4.62% |
|
australia trademark search |
2.83% |
|
ip |
2.42% |
|
trademark search australia |
2.2% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,864 | |
| 292,835 | |
| 67,810 | |
| 88,420 | |
| 5,553 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,299 | 19 | |
| 1,111 | 16 | |
| 246 | 7 | |
| 23 | 3 | |
| 17 | 10 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
screen readers |
0 | 0 |
|
traditional owners |
4 | 4 |
|
media releases |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
abn |
46 | 50 |
|
abn search |
44 | 40 |
|
register business name |
44 | 36 |
|
abn look up |
43 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
trademark status |
11 | 42 |
|
patent attorney |
71 | 31 |
|
trademark registration number |
46 | 19 |
|
trade mark status |
27 | 29 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
company register |
37 | 59 |
|
australia company search |
37 | 54 |
|
australian company search |
37 | 21 |
|
get an abn |
35 | 16 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
product quality |
24 | 0.83% |
|
intellectual property meaning |
24 | 0.78% |
|
brand check |
15 | 2.67% |
|
ip sniper |
22 | 4.22% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.9% | |
| 47.3% | |
| 42.1% | |
| 36.6% | |
| 23.4% |
| Website | Referral Sites |
|---|---|
| 6 k | |
| 4.1 k | |
| 1.5 k | |
| 675 | |
| 384 |
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