hrblock.com.au Overview
Alexa Rank
153,692
Daily Pageviews per Visitor
2.5
Daily Time on Site
2:43
Bounce Rate
59.4%
Search Traffic
58.8%
Total Sites Linking In
128
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
74.9% |
|
India |
17.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
3,399 |
|
India |
143,016 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
tax return accountant |
4.23% |
|
tax agent melbourne |
4.17% |
|
h&r block |
3.43% |
|
bookkeeping services |
3.26% |
|
tax accountant near me |
2.88% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 288,201 | |
| 4,037 | |
| 678,956 | |
| 702,115 | |
| 29,611 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,857 | 19 | |
| 219 | 1 | |
| 21 | 31 | |
| 8 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
capital gains |
4 | 113 |
|
tax returns |
11 | 54 |
|
income taxes |
9 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tax brackets 2021 |
48 | 39 |
|
tax bracket |
43 | 39 |
|
tax free threshold 2018 |
41 | 17 |
|
seniors and pensioners tax offset |
41 | 13 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
tax bracket |
72 | 39 |
|
tax brackets 2021 |
70 | 39 |
|
pay calculator |
60 | 44 |
|
salary calculator |
66 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
tax free threshold |
59 | 44 |
|
tax free threshold 2021 |
53 | 44 |
|
tax-free threshold |
51 | 44 |
|
what is tax free threshold |
48 | 44 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
h & r block near me |
23 | 2.35% |
|
client portal login |
16 | 3.52% |
|
tax courses online |
18 | 4.46% |
|
handr block |
38 | 0.22% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 77.9% | |
| 71.8% | |
| 58.8% | |
| 49.4% | |
| 31.4% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 188 | |
| 128 | |
| 51 | |
| 34 |
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