etax.com.au Overview
Alexa Rank
287,214
Daily Pageviews per Visitor
2.0
Daily Time on Site
3:21
Bounce Rate
64.7%
Search Traffic
50.5%
Total Sites Linking In
51
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
51.5% |
|
United States |
13.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
6,038 |
|
United States |
250,258 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
etax |
12.85% |
|
etax 2018 |
6.27% |
|
etax login |
3.78% |
|
e tax |
1.97% |
|
tax free threshold |
1.28% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 153,589 | |
| 4,045 | |
| 681,574 | |
| 30,200 | |
| 2,827,506 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 2,857 | 19 | |
| 423 | 20 | |
| 219 | 1 | |
| 21 | 31 | |
| 8 | 3 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
capital gains |
2 | 1 |
|
tax returns |
66 | 1 |
|
income taxes |
3 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
tax rates 2021 |
45 | 21 |
|
gst calculator |
39 | 47 |
|
payg calculator |
39 | 29 |
|
gst australia |
38 | 27 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
personal tax calculator |
65 | 17 |
|
file tax return |
69 | 24 |
|
tax calc |
65 | 28 |
|
income tax |
70 | 60 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
tax free threshold |
56 | 44 |
|
tax-free threshold |
50 | 44 |
|
what is tax free threshold |
49 | 44 |
|
tax return online |
46 | 62 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
lodge tax return |
19 | 2.65% |
|
australian tax calculator |
25 | 1.06% |
|
tax return australia |
20 | 2.15% |
|
tax deductible donations |
20 | 3.43% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 67.8% | |
| 67.4% | |
| 57.3% | |
| 50.5% | |
| 30.6% |
| Website | Referral Sites |
|---|---|
| 7.7 k | |
| 3.2 k | |
| 128 | |
| 51 | |
| 34 |
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