houseoftravel.co.nz Overview
Alexa Rank
887,443
Daily Pageviews per Visitor
2.3
Daily Time on Site
2:46
Bounce Rate
40.2%
Search Traffic
50.9%
Total Sites Linking In
147
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
94.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
1,752 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
house of travel |
18.19% |
|
cheap flights |
2.86% |
|
cheap flights nz |
2.61% |
|
house of travel lower hutt |
1.5% |
|
cheap flights to australia |
1.23% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 624,238 | |
| 660,224 | |
| 574,017 | |
| 558,343 | |
| 201,794 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 7 | 6 | |
| 6 | 1 | |
| 3 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
coconuts |
1 | 1 |
|
south coast |
1 | 1 |
|
new zealand |
1 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
webjet nz |
33 | 33 |
|
flight |
32 | 63 |
|
air nz |
31 | 46 |
|
auckland to rotorua flight |
31 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
flight |
73 | 63 |
|
flight booking |
68 | 48 |
|
flights to thailand |
74 | 35 |
|
plane tickets |
74 | 53 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap flights |
61 | 70 |
|
cheap flights nz |
57 | 54 |
|
cheap airfares nz |
49 | 54 |
|
cheap flights to australia |
48 | 63 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
travel companies |
32 | 0.49% |
|
flights to wellington |
18 | 3.48% |
|
auckland to melbourne |
17 | 4.18% |
|
cook islands |
48 | 0.04% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61.3% | |
| 50.9% | |
| 46.6% | |
| 34.2% | |
| 20.1% |
| Website | Referral Sites |
|---|---|
| 147 | |
| 87 | |
| 86 | |
| 46 | |
| 32 |
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