hmgroup.com Overview
Alexa Rank
131,114
Daily Pageviews per Visitor
2.8
Daily Time on Site
2:56
Bounce Rate
51.8%
Search Traffic
56.8%
Total Sites Linking In
616
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
India |
11.3% |
|
United States |
5.2% |
|
Sweden |
3.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
India |
112,000 |
|
United States |
219,738 |
|
Sweden |
12,629 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
h&m |
19.29% |
|
hm |
15.22% |
|
h and m |
10.71% |
|
cos |
3.45% |
|
arket |
3.07% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 101,796 | |
| 1,674,918 | |
| 110,645 | |
| 39,402 | |
| 587,854 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 165 | 12 | |
| 107 | 32 | |
| 19 | 21 | |
| 7 | 40 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
protective equipment |
3 | 410 |
|
supply chains |
16 | 118 |
|
fashion industry |
38 | 42 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
arket sale |
20 | 10 |
|
cardigan |
17 | 48 |
|
tote bag |
17 | 47 |
|
hm online |
17 | 34 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
uniqlo |
25 | 69 |
|
bershka |
16 | 57 |
|
pull and bear |
16 | 54 |
|
massimo dutti |
20 | 55 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
h&m online |
33 | 9 |
|
h & m online |
30 | 11 |
|
h&m website |
22 | 14 |
|
arket sale |
20 | 55 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
h andm |
22 | 1.09% |
|
h&m home uk |
11 | 5% |
|
&m |
19 | 2.29% |
|
andotherstories |
40 | 0.25% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 56.8% | |
| 45.5% | |
| 30% | |
| 26.6% | |
| 16% |
| Website | Referral Sites |
|---|---|
| 695 | |
| 616 | |
| 132 | |
| 130 | |
| 16 |
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