hm.com.cn Overview
Alexa Rank
101,459
Daily Pageviews per Visitor
12
Daily Time on Site
10:22
Bounce Rate
30.3%
Search Traffic
24.4%
Total Sites Linking In
16
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
China |
92.7% |
|
United States |
3.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
China |
11,162 |
|
United States |
207,125 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
h and m |
35.8% |
|
h&m |
12.28% |
|
hm |
10.18% |
|
h & m |
1.76% |
|
h&m germany |
1.5% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 127,044 | |
| 1,835,868 | |
| 105,550 | |
| 6,739,353 | |
| 3,531,383 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 107 | 32 | |
| 19 | 21 | |
| 7 | 40 | |
| 1 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
protective equipment |
0 | 0 |
|
supply chains |
0 | 0 |
|
fashion industry |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
h&m headquarters |
22 | 19 |
|
h&m global change award |
21 | 7 |
|
erling persson |
20 | 21 |
|
hm jobs |
20 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
zara |
22 | 71 |
|
forever 21 |
76 | 71 |
|
footlocker |
59 | 63 |
|
foot locker |
58 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
h&m website |
25 | 14 |
|
h&m online |
20 | 9 |
|
hm store |
17 | 25 |
|
h&m online usa |
17 | 11 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
h&m login |
17 | 4.15% |
|
h@m |
29 | 0.99% |
|
h n m |
27 | 0.32% |
|
h&m sale |
28 | 0.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 91.4% | |
| 56% | |
| 24.4% | |
| Website | Referral Sites |
|---|---|
| 616 | |
| 130 | |
| 86 | |
| 16 | |
| 13 |
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