hellofresh.co.nz Overview
Alexa Rank
254,413
Daily Pageviews per Visitor
3.4
Daily Time on Site
4:49
Bounce Rate
34.0%
Search Traffic
18.5%
Total Sites Linking In
44
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
85.9% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
433 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hello fresh |
37.92% |
|
hellofresh |
23.35% |
|
hello fresh nz |
9.96% |
|
hello fresh log in |
1.83% |
|
hello fresh contact |
1.8% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 502,302 | |
| 130,411 | |
| 41,527 | |
| 87,184 | |
| 70,293 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 71 | 11 | |
| 68 | 14 | |
| 49 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
carbon neutral |
2 | 248 |
|
subscription services |
6 | 83 |
|
environmentally friendly |
6 | 83 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
google nz home |
32 | 19 |
|
google home nz |
27 | 11 |
|
lg gram nz |
26 | 10 |
|
google wifi 3 pack nz |
25 | 6 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
fresh box |
44 | 24 |
|
hello fresh box |
54 | 17 |
|
dinnerly |
56 | 51 |
|
meal subscription |
67 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
dicksmiths online nz |
18 | 14 |
|
samsung j5 buy |
18 | 61 |
|
buy kindle |
17 | 71 |
|
apple refurbished nz |
17 | 10 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
how does hellofresh work |
18 | 4.36% |
|
hello |
64 | 0.01% |
|
meal box |
25 | 0.59% |
|
how to cancel hellofresh |
23 | 1.57% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 66.4% | |
| 59.8% | |
| 36.3% | |
| 19.6% | |
| 18.5% |
| Website | Referral Sites |
|---|---|
| 78 | |
| 56 | |
| 44 | |
| 41 | |
| 33 |
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