kmart.co.nz Overview
Alexa Rank
40,149
Daily Pageviews per Visitor
6.4
Daily Time on Site
6:14
Bounce Rate
22.4%
Search Traffic
34.3%
Total Sites Linking In
150
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
74.7% |
|
United States |
9.1% |
|
United Kingdom |
5.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
65 |
|
United States |
52,457 |
|
United Kingdom |
19,028 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
kmart |
15.82% |
|
kmart nz |
5.25% |
|
kmart online |
1.37% |
|
k mart |
0.91% |
|
kmart online shopping |
0.83% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 33,402 | |
| 90,272 | |
| 62,404 | |
| 42,196 | |
| 38,628 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 222 | 13 | |
| 164 | 7 | |
| 111 | 3 | |
| 91 | 7 | |
| 1 | 4 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
warehouse |
0 | 0 |
|
delivery address |
0 | 0 |
|
online shop |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
black friday |
40 | 58 |
|
black friday nz |
37 | 8 |
|
electric throw nz |
35 | 7 |
|
sistema |
34 | 43 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
the warehouse |
52 | 48 |
|
warehouse stationery |
53 | 43 |
|
office chairs |
71 | 52 |
|
office desk |
71 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
new zealand online shopping |
36 | 52 |
|
blenders online |
36 | 58 |
|
online shopping nz |
35 | 55 |
|
online shopping in new zealand |
35 | 54 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
matress covers |
13 | 4.81% |
|
measuring cup |
34 | 0.33% |
|
hat |
47 | 0.08% |
|
dumbbell |
45 | 0.12% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 34.6% | |
| 34.4% | |
| 34.3% | |
| 25.9% | |
| 23.7% |
| Website | Referral Sites |
|---|---|
| 463 | |
| 219 | |
| 150 | |
| 117 | |
| 79 |
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