heinz.com Overview
Alexa Rank
297,807
Daily Pageviews per Visitor
2.0
Daily Time on Site
1:51
Bounce Rate
49.3%
Search Traffic
65.6%
Total Sites Linking In
671
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
17.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
172,883 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
heinz |
23.61% |
|
heinz ketchup |
13.61% |
|
ketchup |
11.12% |
|
mayochup |
2.3% |
|
heinz mayonnaise |
2.22% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 1,093,861 | |
| 157,367 | |
| - | |
| - | |
| 542,625 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 60 | 98 | |
| 57 | 22 | |
| 35 | 15 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
school children |
0 | 0 |
|
breakfast |
0 | 0 |
|
magic breakfast |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
kraft heinz uk |
20 | 7 |
|
kraft heinz brands |
19 | 22 |
|
kraft heinz products |
19 | 18 |
|
kraft products |
18 | 19 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
hp sauce |
44 | 34 |
|
kraft heinz products |
15 | 18 |
|
kraft products |
57 | 19 |
|
kraftheinz |
58 | 19 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
h. j. heinz company |
29 | 53 |
|
h j heinz company |
28 | 25 |
|
kraft heinz company |
22 | 58 |
|
heinz company |
21 | 49 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ketch up |
16 | 2.93% |
|
fancy sauce |
20 | 2.59% |
|
white vinegar |
38 | 0.2% |
|
heinz baked beans |
28 | 0.78% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 65.6% | |
| 56% | |
| Website | Referral Sites |
|---|---|
| 1.1 k | |
| 671 | |
| 183 |
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