heinz.co.uk Overview

Alexa Rank

1,050,037

Daily Pageviews per Visitor

2

Daily Time on Site

2:04

Bounce Rate

61.1%

Search Traffic

27.3%

Total Sites Linking In

183

Traffic Statistics

Audience Geography

United Kingdom
Others
Visitors by Country Site Traffic

United Kingdom

 46.6%
Rankings by Country Alexa Rank #

United Kingdom

 52,997

Keyword Analysis

Top Keywords

heinz
heinz beans
heinz beanz
heinz baked beans
salad cream
Top Keywords Search Traffic

heinz

 9.41%

heinz beans

 4.51%

heinz beanz

 4.18%

heinz baked beans

 3.97%

salad cream

 2.81%

Audience Report

Audience Overlap

Similar sites that share the same visitors and search keywords with this site.

Similar Sites Alexa Rank
294,084
-
-
158,420
7,506,213

Keyword Opportunities

Keyword Gaps

Keyword Competitors
Traffic		 Search
Popularity

heinz relish

 26 13

heinz salsa

 26 11

kraft heinz foodservice

 25 11

ketchup heinz

 23 20

These keywords are driving traffic to competitors, but not to this site.

Easy-to-Rank Keywords

Keyword Relevance to
this site		 Search
Popularity

ketchup heinz

 57 20

heinz company

 49 16

kraft

 58 45

kraft foods

 59 38

These are popular keywords within this site's competitive power.

Buyer Keywords

Keyword Competitors
Traffic		 Organic
Competition

h. j. heinz company

 29 53

h j heinz company

 28 25

kraft heinz company

 22 58

heinz seriously good mayonnaise

 22 50

These keywords show a high purchase intent.

Optimization Opportunities

Keyword Search
Popularity		 Organic Share
of Voice

heinz mayonnaise

 26 1.1%

daddies brown sauce

 17 2.97%

beanz

 24 1.43%

heinz mayo

 25 1.19%

These are very popular keywords that are already driving some traffic to this site.

Competitive Analysis

Websites Search Traffic
66.7%
49.5%
27.3%
Website Referral Sites
1.1 k
671
183

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