hastingsdirect.com Overview
Alexa Rank
122,652
Daily Pageviews per Visitor
2.8
Daily Time on Site
5:26
Bounce Rate
30.2%
Search Traffic
21.3%
Total Sites Linking In
117
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
97.1% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
1,865 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
hastings direct |
23.18% |
|
hastings |
9.69% |
|
hastings direct login |
7.87% |
|
hastings insurance |
5.41% |
|
hastings car insurance |
3.82% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 5,052,923 | |
| 17,639 | |
| 1,845,811 | |
| 393,426 | |
| 1,250,902 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 177 | 4 | |
| 88 | 3 | |
| 36 | 3 | |
| 26 | 27 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
roadside assistance |
22 | 18 |
|
work from home |
17 | 22 |
|
phone companies |
74 | 7 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
excess protection insurance |
22 | 9 |
|
personal possessions |
20 | 11 |
|
excess protection |
18 | 9 |
|
contact car |
16 | 29 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
landlord insurance |
54 | 39 |
|
car insurance compare |
60 | 34 |
|
car insurance comparison |
61 | 38 |
|
third party insurance |
62 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car insurance online |
23 | 62 |
|
cheap car insurance |
21 | 61 |
|
insurance company |
15 | 61 |
|
multi car discount |
15 | 57 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
young driver insurance |
12 | 3.26% |
|
best moped insurance |
8 | 3.74% |
|
bike insurance quote |
11 | 3.32% |
|
sorn a vehicle |
14 | 1.95% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 27.3% | |
| 22.9% | |
| 21.4% | |
| 21.3% | |
| Website | Referral Sites |
|---|---|
| 276 | |
| 230 | |
| 125 | |
| 117 | |
| 10 |
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