comparethemarket.com Overview
Alexa Rank
19,117
Daily Pageviews per Visitor
3.9
Daily Time on Site
4:55
Bounce Rate
27.8%
Search Traffic
41.3%
Total Sites Linking In
1,662
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
84.3% |
|
China |
6.4% |
|
United States |
1.7% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
204 |
|
China |
28,301 |
|
United States |
82,578 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
compare the market |
13.95% |
|
energy comparison |
2.59% |
|
car insurance |
2.17% |
|
switch my energy |
2.16% |
|
travel insurance |
2.16% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 43,289 | |
| 18,251 | |
| 42,163 | |
| 43,455 | |
| 28,510 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 432 | 21 | |
| 427 | 10 | |
| 384 | 58 | |
| 171 | 11 | |
| 159 | 11 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
apple pie |
123 | 128 |
|
garlic bread |
123 | 128 |
|
google play |
160 | 100 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
insurance companies |
40 | 46 |
|
multicar insurance |
40 | 12 |
|
admiral |
34 | 46 |
|
ncb in insurance |
34 | 20 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
insurance companies |
68 | 46 |
|
best insurance |
70 | 29 |
|
bt mobile |
29 | 27 |
|
laptop insurance |
64 | 30 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
cheap car insurance |
65 | 61 |
|
compare car insurance |
62 | 61 |
|
cheap car insurance uk |
60 | 57 |
|
car insurance comparison |
58 | 61 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
difference between visa and mastercard |
25 | 1.2% |
|
privilege insurance |
17 | 4.25% |
|
medical travel insurance |
34 | 0.61% |
|
pass plus |
31 | 0.7% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 57.6% | |
| 51.2% | |
| 41.3% | |
| 38.9% | |
| 36.7% |
| Website | Referral Sites |
|---|---|
| 2.3 k | |
| 1.7 k | |
| 1.4 k | |
| 1.3 k | |
| 540 |
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