harveynichols.com Overview
Alexa Rank
7,814
Daily Pageviews per Visitor
3.0
Daily Time on Site
1:36
Bounce Rate
60.5%
Search Traffic
24.5%
Total Sites Linking In
1,905
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Japan |
27.4% |
|
India |
12.3% |
|
United Kingdom |
10.0% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Japan |
4,046 |
|
India |
27,927 |
|
United Kingdom |
4,923 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
harvey nichols |
15.93% |
|
fenty beauty |
2.9% |
|
oxo tower |
1.24% |
|
missoma |
1% |
|
harvey nichols hampers |
0.88% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 6,501 | |
| 3,408 | |
| 5,397 | |
| 38,244 | |
| 38,774 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 854 | 27 | |
| 542 | 68 | |
| 76 | 4 | |
| 10 | 9 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
exclusive access |
0 | 0 |
|
cash rewards |
0 | 0 |
|
harrods |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
louis vuitton uk |
21 | 27 |
|
harrods sale |
21 | 21 |
|
chanel trainers |
21 | 17 |
|
harrods bag |
21 | 15 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
saint laurent |
71 | 51 |
|
jimmy choo |
66 | 51 |
|
anya hindmarch |
67 | 37 |
|
hugo boss |
13 | 54 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
gucci sale |
26 | 65 |
|
buy luxury lipsticks online |
23 | 61 |
|
luxury accessories |
22 | 58 |
|
london sock company |
22 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
malone souliers |
29 | 0.77% |
|
mariage freres |
30 | 0.7% |
|
designer shirts |
24 | 1.12% |
|
kenzo sweatshirt |
22 | 2.43% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 47.2% | |
| 30.3% | |
| 24.5% | |
| 10.3% | |
| 2% |
| Website | Referral Sites |
|---|---|
| 3.2 k | |
| 1.9 k | |
| 206 | |
| 96 | |
| 57 |
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