gw.govt.nz Overview
Alexa Rank
1,567,912
Daily Pageviews per Visitor
1.6
Daily Time on Site
2:38
Bounce Rate
63.4%
Search Traffic
37%
Total Sites Linking In
390
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
78.4% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
4,100 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
maps |
9.04% |
|
metlink |
6.87% |
|
wellington region |
4.05% |
|
greater wellington regional council |
3.57% |
|
3 5x14600 |
3.32% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 277,207 | |
| 416,207 | |
| 931,977 | |
| 2,371,316 | |
| 1,764,326 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 1,713 | 10 | |
| 615 | 7 | |
| 488 | 5 | |
| 369 | 3 | |
| 5 | 2 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
city council |
49 | 1 |
|
wellington |
314 | 2 |
|
new zealand |
25 | 5 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
www |
20 | 64 |
|
lim |
19 | 43 |
|
owhiro bay |
19 | 14 |
|
wellington train station |
19 | 11 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
council |
67 | 48 |
|
wellington airport |
18 | 30 |
|
new zealand capital |
16 | 34 |
|
mount victoria |
56 | 18 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
where to recycle batteries |
16 | 62 |
|
pest free wellington |
16 | 6 |
|
wellington public library catalogue |
16 | 8 |
|
wellington people save water emergency disaster |
14 | 7 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
oil recycling near me |
22 | 2.29% |
|
ptom |
18 | 2.29% |
|
manuka tree |
23 | 0.73% |
|
gis viewer |
24 | 1.32% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 45.1% | |
| 37% | |
| 35.9% | |
| 25.5% | |
| Website | Referral Sites |
|---|---|
| 891 | |
| 390 | |
| 280 | |
| 271 |
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