globalpointofcare.abbott Overview
Alexa Rank
88,827
Daily Pageviews per Visitor
1.5
Daily Time on Site
1:39
Bounce Rate
69.5%
Search Traffic
46.5%
Total Sites Linking In
271
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United States |
33.8% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United States |
135,063 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
binaxnow |
12.82% |
|
binaxnow covid test |
10.2% |
|
binax now covid test |
9.07% |
|
binaxnow covid-19 antigen self test |
5.87% |
|
abbott panbio |
2.47% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 44,039 | |
| 37,796 | |
| 50,332 | |
| 11,037 | |
| 135,065 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 559 | 81 | |
| 52 | 23 | |
| 32 | 166 | |
| 2 | 5 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
party website |
0 | 0 |
|
screen size |
0 | 0 |
|
medical devices |
0 | 0 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
abbott logo |
23 | 26 |
|
emed |
22 | 28 |
|
abbott molecular |
22 | 19 |
|
abbott alinity |
21 | 17 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
abbott vascular |
58 | 25 |
|
covid test kit |
63 | 28 |
|
rapid antigen test |
62 | 34 |
|
pcr test |
63 | 48 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
binaxnow buy |
29 | 57 |
|
buy binaxnow covid test |
26 | 51 |
|
buy covid rapid test |
19 | 58 |
|
dengue kit brochure |
17 | 37 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
covid-19 ag |
13 | 3.86% |
|
test |
70 | 0% |
|
self antigen test |
9 | 3.83% |
|
binax now covid test near me |
7 | 3.29% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 46.5% | |
| 28.6% | |
| 20.5% | |
| Website | Referral Sites |
|---|---|
| 2.9 k | |
| 271 | |
| 194 | |
| 77 | |
| 35 |
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