ford.com.au Overview
Alexa Rank
102,206
Daily Pageviews per Visitor
4.7
Daily Time on Site
4:15
Bounce Rate
29.7%
Search Traffic
54.7%
Total Sites Linking In
382
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
Australia |
64.8% |
|
New Zealand |
0.5% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
Australia |
1,306 |
|
New Zealand |
18,447 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
ford everest |
10.5% |
|
ford ranger |
6.84% |
|
ford australia |
5.38% |
|
ford |
5.01% |
|
ford ranger raptor |
4.55% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 121,314 | |
| 140,106 | |
| 88,778 | |
| 38,955 | |
| 59,613 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
4x2 |
27 | 24 |
|
airbag recall vin check australia |
26 | 6 |
|
small vehicles |
24 | 10 |
|
is my airbag safe nsw |
23 | 9 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
ford edge |
77 | 54 |
|
ford tourneo |
57 | 33 |
|
suzuki jimny |
56 | 49 |
|
toyota hilux |
63 | 47 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
car finance deals |
22 | 58 |
|
buy suv australia |
21 | 29 |
|
capped price servicing |
21 | 55 |
|
price |
16 | 71 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
ford mustang 2017 |
23 | 1.63% |
|
raptor ranger |
23 | 2.34% |
|
ranger 2021 |
12 | 4.6% |
|
velociraptor ford |
25 | 1.83% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 64.8% | |
| 62.3% | |
| 58.3% | |
| 54.7% | |
| 49.3% |
| Website | Referral Sites |
|---|---|
| 804 | |
| 382 | |
| 291 | |
| 266 | |
| 118 |
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