directline.com Overview
Alexa Rank
105,685
Daily Pageviews per Visitor
4.0
Daily Time on Site
4:13
Bounce Rate
31.8%
Search Traffic
48.3%
Total Sites Linking In
583
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
United Kingdom |
76.3% |
|
United States |
2.5% |
|
Ireland |
1.3% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
United Kingdom |
2,681 |
|
United States |
340,681 |
|
Ireland |
15,337 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
direct line |
14.38% |
|
direct line car insurance |
11.39% |
|
directline |
4.53% |
|
directline car insurance |
3.15% |
|
direct line pet insurance |
2.1% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 19,029 | |
| 798,047 | |
| 336,485 | |
| 45,560 | |
| 17,745 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 449 | 11 | |
| 162 | 11 | |
| 75 | 4 | |
| 36 | 3 | |
| 3 | 6 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
closing date |
0 | 0 |
|
instagram likes |
0 | 0 |
|
food and drink |
2 | 2 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
sorn |
28 | 31 |
|
landlord insurance |
27 | 39 |
|
admiral insurance login |
26 | 15 |
|
admiral |
25 | 46 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
landlord insurance |
54 | 39 |
|
public liability insurance |
56 | 35 |
|
professional indemnity insurance |
52 | 32 |
|
health insurance |
66 | 57 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
multi car discount |
38 | 57 |
|
cheap car insurance |
35 | 61 |
|
car insurance online |
29 | 62 |
|
home insurance companies |
28 | 72 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
tax your car |
17 | 3.1% |
|
life insurance quotes |
45 | 0.1% |
|
business travel insurance |
17 | 3.55% |
|
life insurance |
55 | 0.02% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 48.3% | |
| 36.6% | |
| 26.9% | |
| 23.3% | |
| 15.5% |
| Website | Referral Sites |
|---|---|
| 583 | |
| 540 | |
| 538 | |
| 230 | |
| 66 |
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