digital.govt.nz Overview
Alexa Rank
1,017,281
Daily Pageviews per Visitor
1
Daily Time on Site
1:38
Bounce Rate
68.1%
Search Traffic
43.2%
Total Sites Linking In
173
Traffic Statistics
Audience Geography
| Visitors by Country | Site Traffic |
|---|---|
|
New Zealand |
13.6% |
| Rankings by Country | Alexa Rank # |
|---|---|
|
New Zealand |
8,197 |
Keyword Analysis
Top Keywords
| Top Keywords | Search Traffic |
|---|---|
|
iframe autoplay off |
3.56% |
|
cloud solutions nz |
3.34% |
|
engagement strategy |
2.58% |
|
gcpo |
2.49% |
|
digital nations |
2.45% |
Audience Report
Audience Overlap
Similar sites that share the same visitors and search keywords with this site.
| Similar Sites | Alexa Rank |
|---|---|
| 12,253,161 | |
| 9,863,885 | |
| - | |
| 66,759 | |
| 1,008,469 |
Social Engagement
| Websites | Total Articles | Engagement |
|---|---|---|
| 193 | 9 | |
| 166 | 13 | |
| 2 | 0 | |
| 1 | 14 |
| Topic | Total Articles | Engagement |
|---|---|---|
|
new zealanders |
41 | 20 |
|
new zealand |
63 | 15 |
|
internal affairs |
58 | 15 |
Keyword Opportunities
Keyword Gaps
| Keyword | Competitors Traffic |
Search Popularity |
|---|---|---|
|
readability score |
21 | 32 |
|
readability calculator |
19 | 22 |
|
readability check |
17 | 15 |
|
redability checker |
16 | 14 |
These keywords are driving traffic to competitors, but not to this site.
Easy-to-Rank Keywords
| Keyword | Relevance to this site |
Search Popularity |
|---|---|---|
|
stakeholder analysis |
62 | 35 |
|
stakeholder map |
58 | 29 |
|
govt nz |
56 | 6 |
|
color contrast |
53 | 32 |
These are popular keywords within this site's competitive power.
Buyer Keywords
| Keyword | Competitors Traffic |
Organic Competition |
|---|---|---|
|
check readability online |
21 | 59 |
|
online readability checker |
21 | 59 |
|
flesch reading ease test online |
17 | 59 |
|
check readability score online |
16 | 59 |
These keywords show a high purchase intent.
Optimization Opportunities
| Keyword | Search Popularity |
Organic Share of Voice |
|---|---|---|
|
digital |
51 | 0.03% |
|
website accessibility standards |
22 | 1.62% |
|
ma te wa |
16 | 4.19% |
|
accessibility |
47 | 0.05% |
These are very popular keywords that are already driving some traffic to this site.
Competitive Analysis
| Websites | Search Traffic |
|---|---|
| 61% | |
| 43.2% | |
| Website | Referral Sites |
|---|---|
| 304 | |
| 173 | |
| 99 | |
| 4 |
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